Ida’s collection Belladonna has a very strong theme about a woman that is raped and is looking to revenge her perpetrators. Quite a daring and scary theme, inspired by the Japanese animated film with the same name.
The models were decadent and strong babydolls – all at the same time. Amazing craftsmanship and such an ambitious collection. Really liked the outerwear, especially the military green coat is on my wichlist for next autumn. Then the gowns are always like a dream. Ida never fails there.
One of my favourite looks is this hoodie and skirt combo.
The cutest thing was Ida and her baby bump!
Swedish mompreneur living in Stockholm with our two little children and my Italian/Mexican husband.
Tennis player turned model, turned investment banker, turned CEO of the fashion brand House of Dagmar, turned CEO & Creative Director of the organic beauty brand Björk &
Berries. Now independent business advisor, doing strategic advisory to up and coming fashion and lifestyles brands as their brand mentor
With a passion for fashion, beauty, feminism, health, building brands, travelling and more!