How to build a premium brand- all my 7 steps!
6 years ago
I have finished the 7 seven key steps of how to build a premium brand, but I have a few people asking me if I can collect them all in one place as it is not super easy to search on the blog. So here you go, the link to all the seven steps below:
- Intro
- STEP 1. True love between targeted customer group and the product
- STEP 2. A clear story and face of the brand
- STEP 3. A short and practical marketing plan
- STEP 4. Personal relationships to key influencers
- STEP 5. Very selective launch – say no is the best yes
- STEP 6. Intensive coordination of all marketing activities
- STEP 7. One market at a time internationally
Enjoy!
Someone aslo asked me to do a podcast of these steps- would that be interesting to hear me develop this further.
xx
E
Ebba Bucht Lugani
Swedish mompreneur living in Stockholm with our two little children and my Italian/Mexican husband.
Tennis player turned model, turned investment banker, turned CEO of the fashion brand House of Dagmar, turned CEO & Creative Director of the organic beauty brand Björk &
Berries. Now independent business advisor, doing strategic advisory to up and coming fashion and lifestyles brands as their brand mentor
With a passion for fashion, beauty, feminism, health, building brands, travelling and more!