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How to build a premium brand- all my 7 steps! | November 30, 2016 | The Way We Play

How to build a premium brand- all my 7 steps!

6 years ago

I have finished the 7 seven key steps of how to build a premium brand, but I have a few people asking me if I can collect them all in one place as it is not super easy to search on the blog. So here you go, the link to all the seven steps below:

  1. Intro
  2. STEP 1. True love between targeted customer group and the product
  3. STEP 2. A clear story and face of the brand
  4. STEP 3. A short and practical marketing plan
  5. STEP 4. Personal relationships to key influencers
  6. STEP 5. Very selective launch – say no is the best yes
  7. STEP 6. Intensive coordination of all marketing activities
  8. STEP 7. One market at a time internationally


Someone aslo asked me to do a podcast of these steps- would that be interesting to hear me develop this further.



Ebba Bucht Lugani

Ebba Bucht Lugani

Swedish mompreneur living in Stockholm with our two little children and my Italian/Mexican husband.

Tennis player turned model, turned investment banker, turned CEO of the fashion brand House of Dagmar, turned CEO & Creative Director of the organic beauty brand Björk &

Berries. Now independent business advisor, doing strategic advisory to up and coming fashion and lifestyles brands as their brand mentor

With a passion for fashion, beauty, feminism, health, building brands, travelling and more!